Alibi Privacy Policy

Last updated: 29 October 2026

Alibi ("we", "us") is a daily detective puzzle published by CoachAI. This policy explains what information the app uses, why, and the choices you have.

The short version

There are no accounts. We never ask for your name, email or phone number.
The app creates a random anonymous player ID to keep your streak.
The questions you type to suspects are processed by an AI service to write their replies. They are deleted after 30 days.
If the app goes wrong, it sends us a crash report (what failed, your phone's system version and the app version), which doesn't identify you.
The app is free because it shows ads from Google AdMob. In the UK and EEA we ask for your consent before personalised ads are shown.

Information we use

What	Why	How long
Anonymous player ID (a random code created on your phone)	To save your daily progress, streak and solved/unsolved totals	Until you ask us to delete it
Game progress (questions used, clues revealed, accusations, results)	To run the game and your streak	Kept with your player ID
Questions you type to suspects, and their replies	To generate the suspects' answers and keep their story consistent during the day	Deleted after 30 days
IP address	Turned into a one-way scrambled code (salted hash) to stop automated abuse	Daily counters deleted after 2 days; raw addresses are not stored by Alibi
Crash reports (the error message and technical details of where the app went wrong, the phone's operating system and version, the app's build number)	To find and fix bugs	Deleted after 30 days. Not linked to your player ID
Advertising data (collected by Google AdMob: device advertising identifier where permitted, IP address, device and app information, ad interactions)	To show ads, measure them and prevent ad fraud	See Google's policy below

We do not sell your information. We do not use your typed questions to identify you, and please don't type personal information into the game.

Service providers

We use these companies to run Alibi. They process data on our behalf:

Supabase (database and server functions), hosted in London, UK.
Anthropic (Claude AI), which receives the case details and your typed question so it can write the suspect's reply. Anthropic does not use this data to train its models under its commercial terms.
Google AdMob for advertising. Google's use of data is described at https://policies.google.com/technologies/partner-sites.

Your choices

Ad consent (UK/EEA): you can change your choice any time from How to play → Privacy & ad choices.
iOS: Alibi asks once whether it may track you across other companies' apps and websites. If you allow it, AdMob may use your advertising identifier to personalise ads; if you don't, ads aren't personalised that way. You can change this at any time in Settings → Privacy & Security → Tracking.
Android: you can reset or delete your advertising ID in your phone's Settings → Google → Ads.
Delete your data: email contact@coachai.uk with the anonymous player ID shown in How to play, and we'll delete your progress and streak within 30 days.

Reminders

If you turn on the daily reminder, it is scheduled on your phone itself. Nothing about it is sent to us. Turn it off any time in How to play → Daily reminder, or in your phone's notification settings.

Backups

On Android, your anonymous player ID is included in your phone's own Google backup so a new phone keeps your streak. On iPhone it's stored in your Keychain, which can be included in your encrypted iCloud backup.

Children

Alibi is not directed at children under 13 (or the minimum age in your country), and we don't knowingly collect information from them.

International transfers

Our providers may process data outside the UK/EEA (for example in the United States). Where they do, they use legally recognised safeguards such as Standard Contractual Clauses.

Your rights

Depending on where you live (for example under UK GDPR), you may have the right to access, correct, delete or object to the processing of your information, and to complain to your data protection authority (in the UK, the ICO). Contact us at contact@coachai.uk.

Changes

If we change this policy we'll update the date above, and for significant changes we'll let you know in the app.

Contact

CoachAI · contact@coachai.uk