Plans & Pricing

Simple, Transparent Pricing for Football Coaches

Start for free, upgrade for power, or equip your entire club.

Free Forever
Starter
£0/mo
  • 2 AI Session Plans per month
  • U6 to Adult age groups
  • Standard drill library
  • Save & view history
  • Works on any device
Sign Up Free

Free forever. No credit card.

For Dedicated Coaches
Pro Coach
£5.99/mo
  • 25 AI Session Plans per month
  • Advanced tactical focus areas
  • Rest Defence & Counter-Press Transitions
  • KPIs & success metrics
  • Match preparation mode
  • Adaptive AI memory
Get Pro Coach

Cancel anytime. No commitment.

Most Popular
The Complete Toolkit
Manager
£8.99/mo
  • Everything in Pro Coach
  • AI Assistant Manager — plan through chat
  • Matchday Planner & squad rotation
  • AI Tactical Briefings per matchday
  • Saved Squads (up to 4)
  • Player Position Finder
  • Squad-Linked Sessions
Get Manager

Cancel anytime. No commitment.

For 10–100+ Coaches
Club & Academy
Bespoke
  • Bulk licences (10–100+ coaches)
  • Club philosophy integration
  • Director Dashboard & oversight
  • Club Library — shared session hub
  • Dedicated account manager
Contact Us

Get in touch to discuss

Compare Plans

Everything at a Glance

FeatureStarterPro CoachManagerClub
Session Plans / month
2
25
25
Bespoke
Age groups (U6–Adult)
Coaching points & progressions
KPIs & success metrics
Advanced tactical focus
AI Assistant Manager
Matchday Planner
Player Position Finder
Squad-Linked Sessions
Club philosophy integration
Director Dashboard
Dedicated account manager

Start Free, Grow at Your Own Pace

The Starter plan is completely free — no credit card, no trial period, no expiry date. You get two AI-generated session plans every month, covering any age group from U6 to Adult. It's the perfect way to experience CoachAI before you commit.

When you're ready to go further, Pro Coach at £5.99/month unlocks 25 session plans, advanced tactical focus areas including Rest Defence and Counter-Press Transitions, KPIs and success metrics, and an adaptive AI that learns from your feedback session after session.

The Manager plan at £8.99/month is for coaches who want the complete toolkit. Squad-linked sessions, a built-in Matchday Planner, AI tactical briefings, and a Player Position Finder that analyses your whole squad. For clubs running 10 or more coaches, our Club & Academy plan brings bespoke licensing, philosophy integration, and dedicated account management.

FAQs

Frequently Asked Questions

Yes. No long-term contracts. Cancel from your Dashboard at any time — access continues to the end of your billing period with no charges after.

The free Starter plan gives you 2 AI-generated session plans every month, covering any age group from U6 to Adult. No credit card required — ever.

Yes. The Club & Academy plan offers bespoke bulk pricing for 10 to 100+ coaches, with philosophy integration, admin oversight, and a dedicated account manager.

On the Manager plan, you add players to your squad with their profiles. The AI then references their names, positions and development areas when generating sessions and matchday plans.

Ready to Coach Smarter?

Join thousands of grassroots and academy coaches already using CoachAI.

Start for Free — No Credit Card Required